For example, an early Microsoft vision statement was “a computer on every desk and in every home.” It describes the desired long-term results of your company’s efforts. What is a vision statement?Ī vision statement is a written declaration clarifying your business’s meaning and purpose for stakeholders, especially employees. We’ll explore vision statements and their importance, as well as offer tools and best practices for crafting an inspiring vision statement that powers your growth strategy. While many established companies focus on their mission statement, a vision statement is a valuable tool for inspiring your team and forging a corporate identity.

Writing a vision statement for your business can be challenging because it must define your company, values and future goals. This article is for business owners who want to create a vision statement that defines their values and shines a light on their corporate identity.You can craft a compelling vision statement by infusing it with passion, making it inspiring, and aligning it with your business’s values and goals.Vision statements are essential because they reveal a common goal and direction for your employees.Vision statements describe your company’s “why,” while mission statements describe the “who” and “what” of your business.

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